Monday, February 22, 2010

media entry # 7 (the radio)

in kuwait, the most popular english radio station is 99.7. personally i believe 99.7 is famous because there are no other all english radio stations in kuwait, so it is a monopolistic feature that it has. i believe that 99.7 can help many, but also annoy many. Linda from 99.7 attempts to advertise the brands she is supposed to, yet she also guides the public into making smart choices, such as driving safely and taking care of the other surrounding drivers as well. She also complains about the stupid decisions many drivers make which lead to serious accidents. linda inspires us to act safely on the road, and to think about our loved ones which leads us to make smarter decisions. however, many forget that linda is paid to advertise cars that are supposedly "safer" like the nissan ultima. She can be very misleading since she has created the image that she actually cares about the kuwaiti public, so we take her word for things. this is the modern form of propaganda. this is where money can change opinions and change decisions that people make, and it is the essence that funds media.

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